University students’ awareness of the 27th winter universiade as a dynamic supply element at a tourism destination

Kristína Pompurová, Ludmila Šmardová


Organized events are considered to be a dynamic supply element in tourism. The bigger and more significant the event is the more the importance for tourism development in a given territory increases. Slovakia has been the hosting country for the international events in the last couple of years organizing the Ice Hockey World Championship (2011); the FIS Alpine Junior World Ski Championships (2014); and it was a co-host country of the 27th World Winter Universiade in 2015 which is the second greatest sport event following the Winter Olympic Games. The research was focusing on the University students` perception of the World Winter Universiade. The main aim of the paper was to determine the Slovak university students` awareness of the 27th Winter Universiade 2015 as a dynamic supply element at a tourism destination. The necessary research data were obtained by utilization of the questioning technique conducted by an electronic questionnaire. The representative sample consisted of 409 respondents, the university students. The research resulted into the finding that approximately one half of the university students are aware of the Universiade and a higher level of awareness has been observed by individuals who practice free time sport activities. A smaller number of students were informed that this event was hosted by Slovakia and Spain and that the event was held in Slovakia for the third time. These results were caused also by insufficient activities of the universities. The role of Universiade as a promotion tool with consequential increase of the visit rate was seen pessimistically. This attitude could be connected with the unfavorable perception of the home country as a tourist destination in general. Therefore, it is necessary to focus more intensively on young people as a target group in the promotion of Slovakia and its tourism supply in the future including the events.


Event, Slovakia, Universiade, University Students


Absalyamov, T. (2015). The influence of cultural and sport mega-events on sustainable development of the city. Procedia - Social and Behavioral Sciences, 188, 197-201. DOI: 10.1016/j.sbspro.2015. 03. 372

Bagautdinova, N. G. et al. (2015). Economic, Social and Environmental Aspects of the Impact of the Universiade - 2013 on Development of Kazan City and Tatarstan Republic. Asian Social Science, 11 (11), 115-122. DOI: 10.5539/ass.v11n11p115

Brida, J. G. et al. (2012). Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors. Expert Systems with Applications, 39 (13), 11349–11356. DOI: 10.1016/j.eswa.2012. 03. 041

Brida, J. G. et al. (2014). Segmenting visitors of cultural events: The case of Christmas Market. Expert Systems with Applications, 41, 4542-4553. DOI: 10.1016/j.eswa.2014. 01. 019

Centrum vedecko-technických informácií SR (2015, September 17). Èasové rady. Retrieved from:

Coghlan, A., Filo, K. (2013). Using constant comparison method and qualitative data to understand participants’ experiences at the nexus of tourism, sport and charity events. Tourism Management, 35 (2), 122- 131. DOI: 10.1016/j.tourman.2012. 06. 007

Crompton, J. L., McKay, S. L. (1997). Motives of visitors attending festival events. Annals of tourism research, 24 (2), 425-439. DOI: 10.1016/S0160-7383(97)80010-2

Crowther, P. (2010). Strategic application of events. International Journal of Hospitality Management, 29 (2), 227-235. DOI: 1016/j.ijhm.2009. 10. 014

Cuka, P., Bernatík,W. (2014). Possibilities of rebranding of Slovakia in tourism. In IBIMA 24 th conference, Milan. ISBN 978-0-9860419-3-8.

Formica, S., Uysal, 10. M. (1998). Market segmentation of an international cultural-historical event in Italy. Journal of travel research, 36 (4), 16 – 24. DOI: 10.1177/004728759803600402

Funk, D. C., Bruun, T. J. (2007). The role of socio-psychological and culture –education motives in marketing international sport tourism: A cross-cultural perspective. Tourism Management, 28 (2), 806-819. DOI: 10.1016/j.tourman.2006. 05. 011Fuzáková Dvorožòáková, M. (2009). Ekonomické a sociálne úèinky vybraného organizovaného podujatia. In: Gúèik, M. (ed.), Cestovný ruch – teória a prax v podmienkach globalizácie. Banská Bystrica: Ekonomická fakulta UMB, 88-96.

Getz, D. (2012). Event studies. Theory, research and policy for planned events. 2th edition. Oxon; New York: Routledge.

Gúèik, M. 2001. Podujatia ako faktor dynamiky mestského cestovného ruchu. In: Gúèik, M. (ed.), Kultúra a cestovný ruch. Zborník z vedeckej konferencie. Banská Bystrica: Ekonomická fakulta UMB, 160-164.

Kim, N.-S., Chalip, L. (2004). Why travel to the FIFA World Cup? Effects of motives, background, interest, and constraints. Tourism Management, 25 (6), 695-707. DOI: 10.1016/j.tourman.2003. 08. 011

Kmeco, L. (2005). Organizované podujatia vo vybraných strediskách cestovného ruchu na Slovensku. Ekonomická revue cestovného ruchu, 38 (2), 88-98.

Kozłowska, M. (2014). Future of Winter Olympic Games in the Context of Ongoing Application Process to Host Winter Olympic Games 2022” Study Case: Cracow Bid. Current Issues of Tourism Research, 4 (2), 19-26.

Lee, Ch.-K. (2000). A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting. Tourism Management, 21 (2), 169-176. DOI: 10.1016/S0261-5177(99)00046-1

Marèeková, R., Malachovský, A. (2015). Nové trendy v marketingovej komunikácii podnikov cestovného ruchu ako faktor regionálneho rozvoja. In: Klímová, V., Žítek, V. (eds.), XVIII. mezinárodní kolokvium o regionálních vìdách. Sborník pøíspìvkù. Brno: Masarykova univerzita, 713–721.

Ritchie, J. R. B., Beliveau, D. (1974). Hallmark events: An evaluation of a strategic response to seasonality in travel market. Journal of travel research, 13 (2), 14-20. DOI: 10.1177/004728757401300202

Šebová, M., Džupka, P. (2013). Meranie ekonomického a finanèného vplyvu majstrovstiev sveta v hokeji 2011 na mesto Košice. E+M Ekonomie a management, 16 (2), 41-53.

Šimocková, I. (2013). Príprava športového podujatia medzinárodného významu a jeho vplyv na imidž cielového miesta. In:Mikšovský, J. (ed.), Scientia Iuventa 2013: zborník príspevkov z medzinárodnej doktorandskej konferencie. Banská Bystrica: Univerzita Mateja Bela, Ekonomická fakulta, 1-9.

Full Text: PDF


  • There are currently no refbacks.