Organized Events: an Opportunity for Small and Medium Tourism Enterprises

Kristina Pompurová, Petra Strnádová

Abstract


The paper analyses how often Slovak residents attend organized tourism events and which tourism services related to organized events they typically use. It is based on an extensive representative research. Tourism events are, on annual average, attended by majority of the Slovak population. Catering services in the events venues are used by more than three quarters of the attendants. Slovak residents also use accommodation, transportation, cultural
and social or other services, and thus contribute to the profits of the local enterprises. Therefore organized events represent an important opportunity not only for development tourism in the respective territory, but also for the small and medium-sized enterprises prevailing in tourism sector.

Keywords


attendants, events, tourism services

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